Pacific Park and ’47 Brand debut Dodgers hats for All-Star Week

Pacific Park on the Santa Monica Pier is launching exclusive Los Angeles Dodgers caps with ’47 Brand on July 14, timed to MLB All-Star Game week. The limited run includes in-park and online sales, plus a Ferris wheel lighting tribute aimed at turning the pier into a Dodgers-themed destination.

Why it matters: - The launch ties a major sports moment to one of Southern California’s most visible tourist spots. - The collaboration creates a limited-edition Dodgers item that blends team merchandise with Santa Monica Pier branding. - Pacific Park is using the All-Star Week spotlight to drive traffic to the pier and its online store.

What happened: - Pacific Park and ’47 Brand are releasing an exclusive Los Angeles Dodgers hat collection on July 14. - The launch is timed to MLB All-Star Game week. - Pacific Park will light its Ferris wheel in Dodgers blue and white on the night of July 14. - The display will include the “LA” insignia and a scrolling “Go Dodgers!” message.

The details: - The collection includes two styles: a classic Dodgers blue cap and a limited-edition Dodgers white cap. - Both hats feature the Dodgers logo, a Ferris wheel icon, “Pacific Park” on the side and “Santa Monica Pier” on the back. - The hats are sold exclusively at Pacific Park and at pacpark.com. - The blue hat goes on sale in person July 14 at Pier Gear on the Santa Monica Pier, while supplies last. - The white hat is sold online only from July 14 through July 21, while supplies last. - Each hat costs $34.99. - Steve Garcia, director of sales and marketing at Pacific Park on the Santa Monica Pier, said the launch brings together baseball, Los Angeles culture and the pier in one signature piece. - The broader Pacific Park x ’47 Brand line is a premium collection of licensed headwear tied to Los Angeles sports culture. - Pacific Park says the Santa Monica Pier draws millions of visitors each year and serves as a gathering place for sports fans, tourists and Angelenos. - The Pacific Wheel is the world’s only solar-powered Ferris wheel. - The wheel uses 174,000 LED lights mounted on 40 spokes and two hubs. - The lighting system offers 16.7 million color value combinations. - The display software can present imagery at up to 24 frames per second. - Pacific Park says the LED system delivers 81% greater energy savings than traditional incandescent Ferris wheel bulbs. - The Ferris wheel rises nine stories and lifts riders more than 130 feet above the Pacific Ocean. - Pacific Park is LA’s only admission-free amusement park. - The park has 12 amusement rides, 14 midway games, Snackville with five food offerings and seaside retail shopping. - Prices and operating hours are subject to change. - Pacific Park lists more information at 310-260-8744, pacpark.com, Facebook, Instagram and X.

Between the lines: - The Ferris wheel lighting stunt turns the product launch into a public spectacle, not just a retail promotion. - The limited availability suggests Pacific Park is positioning the hats as collectibles rather than standard team merchandise. - The collaboration leans on place-based branding, using the Santa Monica Pier to give Dodgers gear a local identity.

What's next: - Fans can buy the blue cap in person starting July 14 and the white cap online through July 21. - The Ferris wheel tribute will run the night of July 14. - Pacific Park is likely to use the All-Star Week window to capitalize on increased Dodgers and Los Angeles attention.

The bottom line: - Pacific Park is turning MLB All-Star Week into a branded, limited-edition Dodgers moment on the Santa Monica Pier.