OpenLoop launches Launchpad for brands entering virtual care

OpenLoop on June 16, 2026, unveiled Launchpad, a turnkey virtual-care platform for wellness brands, fitness platforms and clinics that can go live in as little as 24 hours. The product aims to cut the time and complexity of launching telehealth by packaging clinical infrastructure, compliance and operations under a brand’s own storefront. Why it matters: - OpenLoop is trying to make virtual care launchable for brands that already have consumer trust but lack clinical infrastructure. - The platform is designed to reduce startup time from years of buildout to days, which could lower the barrier for entering telehealth. - Launchpad could help wellness and fitness businesses turn existing audiences into healthcare customers without assembling a full medical operation from scratch. What happened: - OpenLoop announced Launchpad on June 16, 2026. - The platform is aimed at health and wellness brands, creators, fitness platforms and brick-and-mortar clinics. - Clients can build a patient storefront, intake flows and program configuration in as little as 24 hours. - Full back-end operations, including provider credentialing and intake processing, can be live within a few days. - OpenLoop said Launchpad is live now and available to interested brands. - Brands can learn more at More information . The details: - Launchpad runs on OpenLoop’s 50-state clinically compliant infrastructure. - The system generates a branded patient storefront, compliant intake flows, a patient portal, scheduling and administrative dashboards. - OpenLoop’s credentialed clinician network powers the back end. - The platform is built to operate within HIPAA-, SOC-2- and PCI-compliant systems. - Launchpad launches with five ready-to-deploy clinical programs: medical weight loss, erectile dysfunction, hair loss, hormone therapy and cellular longevity. - OpenLoop said more programs will be added soon. - Each program uses standardized clinical protocols developed and overseen by OpenLoop’s physician-led team and NCQA-accredited clinician network. - Patient interactions are supported by a licensed provider. - The programs operate within the same clinical compliance framework that supports OpenLoop’s 300-plus partner organizations. - OpenLoop said it powers more than 300 organizations nationwide. Between the lines: - The launch comes as consumer healthcare spending continues to move toward brands with existing audience trust. - Rising digital advertising costs and tougher customer acquisition are making direct-to-consumer growth harder. - OpenLoop is positioning Launchpad as a way to close the gap between brand credibility and actual clinical delivery. - CEO and Co-Founder Jon Lensing said brands have already earned trust and were missing the infrastructure needed to act on it. What’s next: - OpenLoop said it will add more clinical programs to Launchpad. - Brands interested in virtual care can begin with the current program set and scale into additional services over time. - The company will continue leaning on its existing clinician network and compliance infrastructure as more partners come online. The bottom line: - OpenLoop is betting that the next wave of telehealth growth will come from non-health brands that want a fast, compliant way to offer care under their own names.