ITS America Expo adds startups and first-time exhibitors for Detroit event

By AI, Created 11:36 PM UTC, June 01, 2026, /AGP/ – ITS America Conference & Expo 2026 will bring 170 exhibitors, nearly 70 first-time participants and a new startup zone to Detroit from June 9-12. The expanded floor is aimed at showcasing mobility tech, connecting emerging companies with agencies and investors, and accelerating deployment of transportation innovations.

Why it matters: - The 2026 event is expanding the platform for transportation technology companies at a time when agencies and industry partners are seeking faster deployment of safer, smarter and more connected mobility tools. - The new exhibitor mix broadens access to AI, cybersecurity, connected vehicle, smart city and autonomous-vehicle solutions for more than 3,000 transportation leaders, researchers and decision-makers. - The inaugural ITS StartUps Zone gives early-stage companies a dedicated space to meet potential customers, investors and partners.

What happened: - ITS America Conference & Expo 2026 will take place June 9-12 at Huntington Place in Detroit. - The event, organized in partnership by RX Global and ITS America, will host 170 exhibitors. - Nearly 70 exhibitors are first-time participants. - More than 3,000 public- and private-sector transportation leaders, researchers and decision-makers are expected to attend. - The conference is adding an all-new ITS StartUps Zone for emerging transportation companies.

The details: - New exhibitors span artificial intelligence, connected transportation, cybersecurity, data analytics, digital infrastructure, autonomous vehicles and smart city technologies. - BusPatrol is bringing AI-powered school bus safety programs used across North America. - Claro offers AI video analytics and cybersecurity tools for logistics and supply chain operations. - Chainzone Technology makes LED variable message signs and has global project experience, including major tunnel and highway deployments in Europe. - Connected Signals provides real-time, predictive traffic light information to vehicles. - Raytec Systems makes LED lighting designed to support license plate recognition, wrong-way detection and smart city applications. - The complete list of new exhibitors is available at itsamericaevents.com. - The event expects about five companies to participate in the ITS StartUps Zone. - Other startup exhibitors with larger show-floor presence include Mobito Neuweb, Inex.Net, ASX, ViaSight and Intreelligent. - New exhibitors are integrated throughout the Huntington Place show floor. - Attendees can also register and review the full exhibitor list at itsamericaevents.com.

Between the lines: - The expanded startup presence suggests the transportation sector is looking beyond established vendors and toward newer companies that can move faster on niche problems. - The dedicated startup zone is designed to improve visibility for emerging companies that may otherwise be overshadowed by larger players. - The mix of exhibitors points to strong demand for practical technologies that can be deployed by cities, agencies and logistics operators. - Laura Chace, president and CEO of ITS America, said the growth in new exhibitors and startups reflects momentum across the intelligent transportation sector. - Jaime McAuley, event vice president for ITS America Events at RX Global, said the startup zone responds to demand for emerging technology and is meant to speed innovation.

What’s next: - Exhibitors and attendees will meet in Detroit to explore deployment partnerships, implementation examples and new technology demonstrations. - The conference will continue positioning itself as a venue where agencies, investors and technology companies can connect around mobility projects. - ITS America Events says the show floor will serve as a destination for the latest emerging transportation technologies.

The bottom line: - Detroit’s 2026 ITS America Conference & Expo is betting that a bigger mix of first-timers and startups will help push transportation technology from concept to real-world use.